If pink flamingos framed against curiously striped orange suns cause you to immediately start scrounging your pockets for a dollar bill... then you're probably a
redneck Floridian. As eponymous as the lotto symbol is to our din of sundrenched wealth, the Florida Lottery is actually struggling: Total sales for the fiscal year through June 2009 were $3.961 billion, down from $4.204 billion the year before, reports
The Palm Beach Post. In reaction, the Lottery has hired marketing firm Ipsos-Reid to analyze its potential customer base -- i.e., you -- to see how to get more of those dollar bills out of your pockets.
In doing so, Ipsos-Reid has classified lotto players into six categories, which we promise we attempted to take seriously:
- Indifferent jackpot dabblers -- Mostly young and middle-aged women, the IJD plays only when the jackpot's big, kind of like in real life.
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