In case you haven't heard or if you have been trapped under something heavy, the latest internet craze has been the ALS Ice Bucket challenge. But this is actually a very cool and noble thing, as internet crazes go. It's all about raising awareness and money for ALS (Lou Gehrig's Disease).
via BMI Elite
The challenge was started by former Boston College baseball player Pete Frates, who has ALS. It entails someone dumping a bucket of ice water over their own heads and then challenging someone else to do it, or else donate to the ALS Association.
The challenge has been taken on by everyone from all walks of life -- from everyday folks, to celebrities, to pro athletes. And now, a local businessman has challenged his entire staff as well as other local business to take on the challenge.More »