Group Working on Selling David Beckham to Bring MLS to Fort Lauderdale
It's in the very infantile stages. That is to say, it's just an idea that's come up. But the Fort Lauderdale organization Envision Uptown is working on a seedling of an idea to convince David Beckham to bring his MLS club to Lockhart Stadium.
via Wikimedia Commons Lockhart Stadium
It's bold as it is brash, and it's just crazy enough to be a reality.
Envision Uptown is comprised of heavy hitting business owners and locally headquartered companies -- including Citrix, Bosch, Microsoft, Alpine, and Zimerman Advertising, to name a few -- that want to renovate uptown Fort Lauderdale and the surrounding executive airport area. The group sees a crack in the door for an opportunity to sell the area as a sports and entertainment hub where Beckham's soccer club would be at the center.
"I was looking at the area where Lockhart is, and I asked why aren't we paying more attention to development in the executive airport area?" Cary Goldberg, a real estate developer who sits on Envision Uptown's economic board, tells New Times.
Envision's -- vision -- is to make the area near I-95 and Cypress into it's own version of Atlantic Station, the shopping and entertainment complex built in the middle of midtown Atlanta in Georgia.
The concept is simple: build around the airport, raze Lockhart, and use the space to build a brand new sports and entertainment facility that would not only house an MLS team, but also serve as a place where local little league soccer clubs can play.
Businesses, family friendly atmosphere, and a professional soccer team owned by the most famous soccer icon of our time. Pretty nifty.
"There are major companies headquartered in the area," Goldberg says. "Microsoft's South American headquarters, as well as Citrix's global headquarters are right by the airport. And the best thing about it is, there's already infrastructure. We won't have to displace people."
And Beckham and his MLS club playing in a re-built Lockhart would be at the heart of it.