It's Just So Wrong

Newspapers are all about web hits.

Web hits on stories generate buzz, they get the attention of advertisers, and they drive dollars.

For the past several years, newspapers, including this one, have designed and redesigned their websites to maximize hits. While bells and whistles have been added, employees have been laid off. So while there are more links, there's less original content.

Anyway, one of the features you see on just about every newspaper website is "related" content. You're reading about a topic; they want to give you links to more stories on the subject. While some web strategies pander to the lowest common denominator, this one is journalistically sound. If you're there to enlighten readers, might as well give them everything you can think of that's relevant to read. 

The Sun-Sentinel showed us yesterday with its Ponzi clawback story on Russ Adler how wrong it can go when it's not done with due care. See inside.  

Here's the related box the newspaper ran (and possibly still has) with the story on the former Scott Rothstein partner.

adlerlee.jpg

When I saw it last night, I wondered if this was Russ Adler's brother. What did he have to do with the Rothstein scandal?

Nothing, and upon looking him up, it was evident how wrong it was. This man had nothing at all do with any Ponzi scheme -- far from it.

I don't even know if the items they choose for these boxes are automatically triggered by key words or if someone in the web department mistakenly thought there was a connection. It's obviously an honest mistake, but it's also clear that the newspaper needs to better watch what stories it links together.

The upside? It gives us a chance to honor, in our small way, Lee Adler, victim of the September 11 World Trade Center attacks, this morning.


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25 comments
jad
jad

testing

Ozaymandius
Ozaymandius

Hey, Pulp, you know what's really wrong? One of the three finalists for county attorney. I hear she soooo close to Berger Singerman, there is only one person between them: Drew Myers! That's right! Drew Myers has managed to get a completely unqualified person nominated for county attorney in his stead so that his wife's firm can continue to control the county attorney's office. The selection process is going to be sooo much fun! "Mrs. Wallace, can you tell me what qualifies you to be County Attorney?" "Well, Commissioner, Mr. Myers told me I was wonderful and that I should put in for it, so I must be qualified. Right? It doesn't matter whether I can actually practice local government law, does it?" Hey, I know, she should apply for the Sunrise job!

Law School Student
Law School Student

Stettin vs. Lamdirti; If the Republican Party has to give money back then every hack politician in broward and former Gov. Christ should get clawed back as well. What's the difference from a legal perspective?

Guest
Guest

Cindi you are Guilty Guilty Guilty. If I recall this is not the first time she's been accused of wrong doing. She was in trouble for using gov't posage , I believe, in the past while she held office. Sounds small but once a crook always a crook. I feel deceived, I had voted for her and said hello to her in Publix. So glad she got caught.

hey pulp
hey pulp

PULP is it your day off?Hutchinson gets jailed and your asleep at the switch

cindermaggi
cindermaggi

PULPI from now on ill just trust you:)))

WhiskeyForMyMenBeerForMyHorses
WhiskeyForMyMenBeerForMyHorses

Former Fort Lauderdale vice mayor arrested on corruption chargeshttp://www.sun-sentinel.com/ne... OMG Accused of accepting $14,000 in gifts and services from developers who received zoning changes!!!!!!

She has been president and CEO of the Riverwalk Trust in downtown Fort Lauderdale since March.Pulpster..........DISH PLEASE!!!!!!!!

JOHN JR
JOHN JR

Prediction:All campaign material for future Broward candidates will include the following notice:"NEVER ARRESTED"

parkland man
parkland man

How sweet it is anouther commision locked up,its about time there going down one by one lol cindi hutchinson got arrested this morning,remember crime dont pay,look over your shoulder there coming.

Deadnorm
Deadnorm

the mistake in using the photo of some guy with a similar name is not a mistake, it is the work of a ill-educated, rush to be first,corporate lackey who can do nothing more then follow scripted orders. Last night I was on line chatting with comcast trying, again to get my cable working. The good thing about on line chatting is it is quicker then holding on a phone for hours and when you finish the chat you have the transcript. I have five transcripts,from, karen,Fred, Rowana,Liberty (yea, Liberty) Karen and Shirley. All are errily similar along with the " Hi, Dead Norm, how are you this evening, I am great" to " Well I certainly understand your frustration and I can assure you together we can fix this issue"! Ahhhhh corporate droans, wa a time the cashier had to figure out the cost of a single can of peas that were 2 for $.45, now they have a pitcure of a can of peas, along with a small graphic of a finger pushing the pitcure of the can of peas! And still they can't make correct change!!!! Hey the good news is, nobody reads the Sentenial so only about 4 or 5 people saw the mistake....besides it is difficult to not only mop floors but to edit stories as well, you know, cost savings measures. By the way, it is difficult for me, dead Norm Abromowitz to post on disqus, never seems to allow my name, but you and my peeps will recognize my ops, even if they are different names...Crazy Ed sez hi, he is in hiding since the shooting in Az and his daughters rants..........

Obermann
Obermann

If the money The Adler's have hidden is reported to authorities, does the whistle-blower get 25% of it? Pulp, you may want to post the authority's contact information on the blog.

skydove
skydove

The original selection of the late Lee Adler's photo as "related" to the RRA principals in any way must have been made by a program like the one that lets Amazon suggest books for you based on past purchases or browses. A program that will make a mistake that bad once almost surely produces real howlers quite regularly. Apparently, then, there's at least one human who inspects the choices the program offers before OKing a few to be used for different stories. Apparently, too, someone failed to do a basic check of who Lee Adler was. The need for this slightly time-consuming step was obvious because if the person had known, he or she would have rejected the photo out of hand.

This whole thing may be a function of recent layoffs at the SS. But it seems to be of a piece with the deterioration in fact checking throughout the publishing industry. The New Yorker, which used to be the gold standard, is falling down on the job. Even monthly magazines, with more time to devote to such niceties, slip up egregiously. In a media environment known to be degraded by the airing of flat-out lies, it's all the more important that those who don't make editorial policy try even harder to get things right.

Guest
Guest

If calling it an HONEST mistake is a sustitute for not caring then OK I'll agree. I find most of the employees of most business, News media included, have the "It's good enough" attitude. It's rare when someone would would go back and take a second look to make sure all things are correct and to be honest I don't think most employees would know the difference. Don't let anyone kid you when confronted with the error most would comeback with a "Whatever" Sad isn't it?

Go Yankees
Go Yankees

Keen observation Pulp, and sensitive on your part to honor Lee Adler-innocent vitim of the WTC attacks, and of a shameful screw up by the Sun Sen.

Citizen
Citizen

@PulpWho else is had or currently having a clawback suit against them. Could we get a list?

Eduardo Especial
Eduardo Especial

What can you say about a commissioner who would trade her vote for a new toilet?

Local_Lawyer
Local_Lawyer

There are all of the Adversarial Proceedings in the Bankruptcy. The ones that are Stettin v. ________________ are probably clawbacks. The one against QTask is probably more involved than just a clawback for reasons I won't go into here.

Case No.: Adversary Case Name:09-02371-RBR Snyder v. Rothstein et. al.09-02464-RBR TD Bank, N.A. v. Stettin et. al.09-02478-RBR Stettin v. Rothstein et al09-02549-RBR Stettin v. Lippman et al10-01001-RBR Napleton v. Stettin09-02481-RBR Carolina Casualty Insurance Company v. Rothstein Rosenfeldt Adler, P.A. et al10-02607-RBR Stettin v. Szfranski et al10-02612-RBR Stettin v. Adler et al10-02615-RBR Stettin v. Rosenfeldt et al10-02741-RBR Stettin v. Rothstein10-02840-RBR Prunskis v. Rothstein Rosenfeldt Adler, P.A. (closed)10-02990-RBR Stettin v. American Express Company10-03098-RBR Stettin v. Utica Advisors, LLC10-03454-RBR Stettin v. Republican Party of Florida10-03485-RBR Stettin v. Berenfeld Spritzer Schechter & Sheer, LLP10-03528-RBR Morse et al v. Carolina Casualty Insurance Company10-03552-RBR Stettin v. Caro Group, L.L.C.10-03553-RBR Stettin v. Exito Investment Group, L.L.C.10-03554-RBR Stettin v. Marmarser Investment, L.L,C.10-03555-RBR Stettin v. MTG Holdings, L.L.C.10-03556-RBR Stettin v. New Miami Group, L.L,C,10-03557-RBR Stettin v. Pirulin Group, L.L.C.10-03558-RBR Stettin v. OPMonies 2, L.L.C. et al10-03559-RBR Stettin v. Wak Boys, L.L.C.10-03602-RBR Stettin v. Network Resources Investment Group, L.L.C10-03636-RBR Stettin v. Landing Rock Group, L.L.C. et al10-03650-RBR Stettin v. Peter et al10-03664-RBR Stettin v. Qtask, Inc., a California corporation10-03670-RBR Stettin v. Kempner10-03678-RBR Stettin v. Salamone et al

Anonomyte
Anonomyte

What would you say about a county commissioner who would trade her vote for a used golf cart?

Citizen
Citizen

Is there a reason why the whale Levin is not on this list?Is qtask part of adler as well? what did they recieve?

Anonymous
Anonymous

OPMonies 2, LLC? Would like to hear more about that one.....

Anonomyte
Anonomyte

I think the whale the chance to swim away.

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