Florida Lottery's New Marketing Strategy Asks: Who Are You?
In doing so, Ipsos-Reid has classified lotto players into six categories, which we promise we attempted to take seriously:
- Indifferent jackpot dabblers -- Mostly young and middle-aged women, the IJD plays only when the jackpot's big, kind of like in real life.
- Upscale gamers -- Highly educated and fairly wealthy, the lotto is just the hash browns on the side to these 54 percent males who play poker, bet on sports games, and like their women loose (we presume).
- Thrill-seeking dreamers -- The largest portion of lotto players at 50 percent, these less wealthy, less bright friends enjoy scratch-offs and daily games, are likely to visit Indian casinos, gamble on the internet, and end up as your brother-in-law.
- Conflicted players -- They've heard bad things about gambling and the government's dependence on the revenue... but their palms haven't turned hairy yet, so game on!
-- Comprising only 1 percent of lotto players, they find gambling to be morally
repugnant and didn't see you at church on Sunday. Where were you?
- Concerned followers -- Sheep.
Stay tuned for developments on the inevitable social networking site that matches you based on your Lotto Personality.