Quote Machine: Wasserman Schultz Catching Flak for Renaming Public Option
Normally, efforts to re-brand public policy, deserve the eye rolls they get. But then you look at polls like this one, which suggest that roughly a quarter of the population has a knee-jerk opposition to policies that sound public option-y but who will reverse that opposition if the same plan is described as giving them a "choice" between a government health care plan and a private one. It's roughly the difference between a plan that only half of Americans support and one that three-quarters of Americans' support.
So if it boils down to semantics, and if -- as those polls attest -- opponents of the public option don't understand the public option, why not try re-packaging it?