Hollywood Resveratrol Provider is Victim of Its Success
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| Flickr: kitty valentine |
| Consumers, remember to make sure there's an actual snake in your snakeoil. |
A possible example of that latter phenomenon, the article says, is FWM Laboratories. We told you about the company last month after it played a starring role in a Business Week feature story about the advertising gambits of those who profit from resveratrol, the chemical found in red wine and which research shows may affect the longevity of human life. The unflattering excerpts for FWM, after the jump.
Consumers have filed more than 3,000 complaints about the one-year-old dietary supplement company with the Better Business Bureau of Southeast Florida.Brian Weiss, VP of FWM, gave an interview to Business Week, but it looks like he's given up that practice. He refused comment to the Times.
The business watchdog group gave FWM Laboratories its lowest rating, an F, for failing to respond to complaints, "grossly misleading" advertising and fraudulent business practices.
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