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Follow the Green Brick Road: "Oz" Coming to Broward

By Bob Norman, Wed., May 6 2009 @ 3:21PM
Comments (11)

 
oz.jpg
Artist's Rendering of Sunrise Project
You've probably never heard of the largest development planned in Broward County, but you've heard the name before: Oz.

 The plan is to build something called the "City of Oz" on the BankAtlantic Center's parking lot in Sunrise. Don't know if they've hired a bunch of slightly disturbing dwarves for the grand opening or not.

Florida Panthers owner Alan Cohen is the man behind the curtain on this giant project. And it is truly massive, bringing in a theater district, hotels, restaurants, retail, and office. And, judging from Cohen's pump of campaign money into Sunrise campaigns, it's going to slide right through the Sunrise City Commission. Cohen is also busy wining and dining county commissioners, who will also have to approve the massive development, which Cohen promises will create 13,428 jobs. 

Watch this one, people. Sunrise, which already has Sawgrass Mills and the arena, is already developed to the gills. The Tao ghost towers are still, uh, ghostly. Need to make sure the developer puts up for the infrastructure and doesn't get to pass on the monumental risk to taxpayers. You know, like the way Wayne Huizenga did with the arena last decade.

Check out the Oz website to get more details. I'll leave you with a description from the site of the idyllic life those who live there will lead:  

It's sunrise, and a fresh-baked scone beckons at the French bakery right outside your door. Your coffee is perfect because it is prepared by a local who knows you by name.   Just a few feet from your residence is your office, and your commute is a stroll, no bus, no car, no taxi, no train. You will pass friends along the way. They will smile, wave and say hello. You might stop at a park bench to enjoy the morning paper, which you just picked up at the local newsstand or bookstore. You will have the time. Tonight you might take in a show, a Broadway show, or a professional hockey game or concert at the arena just around the corner. Your seats will be just where you like them, thanks to your resident concierge. Late night is every night in Oz, with sidewalk cafes, clubs, restaurants, bistros and even fitness clubs operating on your schedule. In Oz, the shopping is right at your doorstep. Combined with Sawgrass Mills shopping mall it will be one of the world's great shopping destinations. And you're already there. A lifestyle that is unrivaled and unmatched anywhere.

Comments (11) Write Comment Email to Friend Print Article

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Comments (11)

Dan says:

My first thought --

Where the hell am I supposed to park when I go to concerts?

Posted On: Wednesday, May. 6 2009 @ 5:03PM
Chaz Stevens says:

Dan.

Don't think.

Prepare to be assimilated.

The Borg are coming...

Posted On: Wednesday, May. 6 2009 @ 5:06PM
dr_augusta says:

(Alan Cohen)

I could wile away the hours
Conferr' with the flowers
Consultin' with the ra
And my head I'd be scratchin'
While my thoughts were busy hatchi'
If I only had a brain

I'd unravelany riddle
For any indiv'le
In trouble or in pain


(Dr Augusta)

With the retail and all that jazz
You could be another Chaz
Complete with his raz a ma taz

(Alan Cohen)

Oh I would tell you why
The ocean's near the shore
I could think of things I never thunk before
And then I'd sit and think somemore


I would not be just a nuffin'
My head all full of stuffin'
Myheart all full of pain
I would dance and be merry
Life would be a ding-a derry
If I onlyhad a brain

Posted On: Wednesday, May. 6 2009 @ 5:28PM
Pulp says:

Dan -- a high rise parking tower. In the artist's rendering I believe it's the seventh tower from the left.

Posted On: Wednesday, May. 6 2009 @ 5:33PM
dr_augusta says:

Pulp, your wit is amazing! You just made my evening! LOL

Posted On: Wednesday, May. 6 2009 @ 5:36PM
cb says:

Damn, I was hoping this was about the Beecher and Keller 'Oz'.

Posted On: Wednesday, May. 6 2009 @ 6:18PM
Lois_Lane says:

So we can assume this will include affordable housing so the barristers and concierges and park refuse workers who will make up the bulk of the employment can also stroll to work?

Posted On: Thursday, May. 7 2009 @ 1:50PM
Anonymous says:

While Sunrise commissioners and the zillionaire Cohen happily contemplate their Land of Oz, municipal code enforcement people swept the city today for signs and banners suspended from the fronts of independent small businesses in strip malls. The proprietors deploy these signs as the chief means of attracting customers. They don't have the cash to do much else on the marketing front, seeing how local property taxes soared by 40 to 50 percent, and they were forced to post thousands in non-refundable utility deposits as a price for opening their doors in the first place. So there they sit --milked dry by a local government for exhorbitant fees and taxes, and handcuffed by code enforcers who rip down signs "because it looks like a jungle out there." Forget about the First Amendment right to free speech and the Sisyphean struggle to break even or, heaven forbid, eke out a small profit. It's the aesthetics that count the most in the City of Sunrise. We all trust that Mr. Cohen will get the variances and waivers he needs to build his enclave economy on the edge of the Everglades. After all, it will be aesthetically pleasing. One can only hope that the gasping, soon-to-be displaced business owners of central Sunrise get a fair shot at the pool of 13,000 jobs he projects for the Land of Oz.

Posted On: Thursday, May. 7 2009 @ 5:24PM
4thestate says:

You can tell they had just come from the poppy field when this was written: It mentions picking up a newspaper from a newsstand, as though there will be one of either in the near future.

Posted On: Friday, May. 8 2009 @ 10:50AM
TheatreGuy says:

What alarms me is that they are proposing to build a theatre "3 times the size" of the Broward Center. Where are they getting their audience from? The Broward Center does well enough with its national tours, but Broward County has never been able to sustain large regional theatres.

The largest local venture, the Stage Door Theatre, cut costs by dumping their union contract. The most successful venture, Mosaic Theatre in Plantation, rents a high school black-box with about a hundred seats. Smaller projects are scattered along the eastern corridor.

Did someone do a feasibility study on this project they forgot to share?

I suspect the developers are blowing a lot of smoke up someone's nether regions.

Posted On: Friday, May. 8 2009 @ 9:53PM
Mcbott says:

[url=http://www.hi5.com/friend/group/4309758--Honda+fit+2009--front-html]Honda fit 2009[/url] Each person must live their life as a model for others. coolserg9981

Posted On: Wednesday, Aug. 5 2009 @ 7:49AM

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