Herald By A Nose

Categories: Broward News

The Palm Beach Post's Mark Schwed has the same pick as the Pulp for top commercial. This yahoo didn't get a laugh out of it, though.

So what about the big headlines?

Well, the Post went with "Unbridled Joy." We get it, real colts sometimes have bridals and ... okay, it's pretty lame. (Pulp-supplied retort to itself: "Sort of like the headline on this post.")

The Miami Herald chose "Colts Reign." Stronger, but kind of the same thing as the Post, not inspired and playing on a stretched pun (reign-rain-reins).

For art, both of those newspapers opted to run large shots of a triumphant Tony Dungy, the Indy coach. It worked -- the photographs lit up the page, literally, and were strong news-wise.

Now for the Sentinel, which, once again, fell on its face on a big morning. The headline: "Soggy But Super." God no. How horrible. I can hear the debate in the newsroom now.

Editor 1: "'Super But Soggy'? That sounds sort of stupid to me."
Editor 2: "Yes, but ... it's alliterative!"
Editor 1: "Alliterative? Brilliant!"

Visually, it was dreary mess, too, with a

busy, hazy, completely indistinct shot of the crowd. Of course it was hazy and indistinct -- it was taken in the rain in the relatively shadowy stands. It's not a bad photograph, just a bad decision for the front page.

So who wins? Gotta go Herald, Post, then Sentinel with a distant, hazy, and indistinct third-place finish.

(The Chicago Tribune, by the way, had a good one this morning: "Tropical depression." There were actually a lot of serviceable Illinois-based headlines: "Unbearable," "Drowned Out," "Super Bust." The Indianapolis Star, though, shows us that the Sentinel isn't alone in the realm of the inept. Looks like Ned Flanders wrote this this headline ).



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