TuffGnarl.com on Online Publishing and World Domination
Wikimedia Commons Scheckner is one of S. Florida's leading MMA journalists.
As editor, what short/long-term goals do you have for the publication and what kind of contributors/readers are you looking to attract?
Jesse Scheckner: In the short-term, I'd like to continue building up the brand of the site. Creating original content every single day is a key way in getting repeat, daily visits, so that's something our staff has placed a high priority on. Right now, we publish between one and three pieces a day, but I'd like to see us get to a point where four or five high-quality articles come out every day, each about something different than the other while still concentrating on lesser-known aspects of the pop culture landscape. For this, we'll need more capable writers.
In the long-term, I'd love to see the site become sort of an online indie alternative to Esquire magazine, with articles coming out every hour, 24-hours a day. Although our platform allows for instant publication - meaning we could become a news outlet if we so desired - I believe that to cater to the strength of our writing staff, we're better suited to adhere to a magazine format, featuring thoughtful pieces written about compelling and appealing subjects that cater to people who like to read about those sorts of things. Printed magazines may be going the way of the dodo, but that doesn't mean that the format that made them popular isn't still viable.
What would be a benefit/boon to local businesses if they advertised within your digital pages?
Chuck Livid: The local advertisers that have been with us since day one are Fort Lauderdale's craft beer hangout spot Laser Wolf and Sunrise's CD duplication masters, ATRDisc.com. Both are awesome mom and pop businesses that we have frequented or personally recommend. ATRDisc.com went as far as sponsoring my music podcast Hangin' Tuff with Chuck Livid because of all the attention we brought them. At the end of the day, we are committed local writers bringing in some of the most loyal readership that marketers would kill for. So if your business has a mission statement whose ethos are "local," "progressive," "organic" or the like, all clichéd terms I know, we're really the guys you want to advertise with.
I'd like to send the team at New Times (both Miami and Broward) a heartfelt thanks. Your respected papers have always been on point, and I've enthusiastically enjoyed them since the Rick Sanchez's hit-and-run killing days. Keep it up.