Primitive Violence's Jean Saiz Packages Pocketknives in Cassette Releases
I know you have the Forest of Tygers tape out and the packaging on that is monstrous. What are the legalities of including a blade in the release?
Hmm... not sure, nor do I want to investigate! Before we decided on the pocketknife we had toyed with including human teeth, but they proved to be too pricey to procure and there may have been some weird legalities with including them.
Your releases are relatively cheap. At $5 a pop, that's cheaper than what most labels/stores want for a 7"er. Is this model on purpose? Can you manage to turn a profit at that rate?
The only profit I'm interested in making is to fund future releases, that's it. So far it's worked out and worked out well enough to keep the model going. I'm not planning on doing more than two to three releases a year, so it pans out well.
Like I said before, I never intended this to be a proper label, and the idea of "turning profit" is kind of a turn-off. I just want to help and facilitate in creating something cool and unique for bands that I enjoy; bringing money into the fold would turn an enjoyable project into something stressful, and I have enough of that at my regular full-time job.
I like the "bagged" idea. It reminds me of the incredibly complex and sophisticated packages found in mid-'90s noise releases. What kind of packaging ideas have you toyed with that we could expect to see?
For now I'm keeping with the polybag motif, if only because I really like the way everything is packaged together and it reminds me of old toy packaging or comic book stores and the weird and wonderful packages you'd find therein. I have toyed with incorporating wood, leather or other materials as far as packaging, but it would really drive my costs up, and right now I'd like to maintain everything at a feasible working level.
The things that I'd like to focus more on is the weird trinket or "extra" object that comes with the limited edition releases; for Shroud Eater I found these ceramic Death charms from Peru that went with the whole "Dead Ends" vibe, Orbweaver had trading card packs with the characters from their crazy narrative, and with Forest of Tygers' release I have the stainless steel engraved pocketknife, which has this cold, surgical vibe that I think went really well with the aesthetic for their release.
It's part of the fun to try to come up with some odd object to include with the releases because it has to make sense with the band and with their music, so who knows what weird shit will be included with the next release!
What's next for Primitive Violence?
Well the Forest of Tygers' tape has been released into the wild and is doing well. I'm in talks with another band for a possible fall release, and it's a band I really enjoy and who are a lot of fun, so I'm definitely excited about that project. I'd also like to incorporate more of my illustrative work under the Primitive Violence umbrella and push that aspect as well, and generally just try to get some more exposure as a label/illustration house so that in turn, it gains more exposure for the bands.
Forest of Tygers