PSY Brings Gangnam to Fort Lauderdale; Dominates YouTube and Pop Culture Worldwide

Categories: Essay This

"It's amazing," PSY told reporters during a media junket in Bangkok, Thailand. "I made this video just for Korea, actually. And when I released ["Gangnam Style"] -- wow."

By comparison, that's more than the population of the United States, Canada, and Mexico combined... A lot more.

Meanwhile, Bieber's breakthrough video had about 806 billion YouTube views at print time after nearly three years on the web, roughly 40 million fewer views than "Gangnam Style" achieved in just four months.

However, PSY's next music video may prove to be the most challenging.

"I think I have plenty of dance moves left," he said at the Bangkok news conference. "But I'm really concerned about the [next] music video. How can I beat 'Gangnam Style'? How can I beat 850 million views?"

He may not.

But for now, however, "Gangnam" is everywhere. And the 34-year-old Korean man sporting stylishly sophisticated electric-blue tuxedos and Thierry Lasry eyewear sits perched on his throne, high above new media's mountain of commercially viable pop culture, comfortably milking the "Gangnam Style" cash cow licensing fee after licensing fee after licensing fee.

"Actually, 'Gangnam Style' was my Halloween costume," quipped YouTube CEO Salar Kamangar while accepting the International Center for Journalists' award for News Innovation in November. "I actually had to get up on stage at a company meeting and do a little bit of [the dance]."

We're almost certain that Kamangar wasn't the only person in the room wearing a PSY costume at his office's Halloween party. Gangnam-style costumes were remarkably popular this past October, and the "Gangnam Style" dance has been parodied by everyone from Filipino prisoners at the Cebu Provincial Detention and Rehabilitation Center to members of the U.S. Navy. But the fact that Kamangar looted the set of his company's most-watched music video for a holiday party only proves the point that if it ain't happening on YouTube, it ain't important.

Y-100's Jingle Ball 2012, hosted by Justin Bieber, with PSY, Flo Rida, Enrique Iglesias, Ke$ha, and others. 7 p.m. Saturday, December 8, at BB&T Center, 1 Panther Parkway, Sunrise. Tickets cost $45 to $169, plus fees. Visit thebbtcenter.com, or call 954-835-7000.


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BB&T Center

1 Panther Parkway, Sunrise, FL

Category: Music

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