HOT 105 FM's Newscaster Traci Cloyd Is South Florida's Premier Radio Multi-tasker
How do you go about providing local content during a nationally syndicated program like the Tom Joyner Morning Show?
As a news provider during the show, there is the extra benefit of what's called in the industry "super serving" our listeners -- providing not only traditional coverage, but also stories and information of particular interest to the black community. We're proud of not only keeping our community up to the minute with breaking news, but also providing a daily compendium of stories our listeners almost certainly won't get in a single place anywhere else. It's an exceptional opportunity and comes with an extraordinary responsibility.
What do you enjoy most about your job? What do you enjoy least?
The thing I like the least is being out of sync with most of the workforce. My day begins at 3:30 a.m. The thing I enjoy most is the chance to be creative. Unlike television, you're not confined to pictures so you're afforded the opportunity to be more creative when it comes to storytelling. I also enjoy the performance aspect; in some ways it's a theatrical presentation in a reality based medium. It's a privilege to be able to share with our community the good, the bad, and the ugly. It's like being a new millennium version of the town crier.
What would you be doing if you weren't in radio?
If I wasn't in radio, every day I would sleep in until, say 5 a.m... Oh, you meant professionally, right? I would be working in visual merchandising, or writing copy at an advertising agency or dressing sets for theatre, TV, and film.
With the ever evolving technology, especially in the era of mass communications, why do you think radio continues to be so resilient? And why do you think people are still so interested in listening to radio?
In the era of mass communications, right now radio is still mostly free, so the economics explain part of the resiliency. On an emotional level though, radio provides a community. People literally feel connected. I also think radio continues to thrive in the era of mass communication because it allows listeners to use their imaginations. At HOT 105, a great number of the personalities have been on the air for many years. The longevity has created a bond; listeners feel they know us and conversely that we know them. I think people are still so interested in radio because it's a respite -- HOT 105 is a place where they know they will be inspired, uplifted, educated, and entertained.