Inked Magazine 2013 Calendar Girl Search with Sailor Jerry Rum, The Riot Act, and The Gun Hoes at Revolution Live

Categories: Last Night
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Christina Mendenhall 
See also
Full Slideshow from Sailor Jerry and Inked Magazine's Calendar Girl Search at Revolution Live
The Riot Act's Christian Clarke on His Favorite Drinking Songs

Fort Lauderdale has, historically speaking, never been a city to turn down a free drink nor opportunity to ogle scantily clad ladies. So, when we first caught wind of an event at Revolution Live sponsored by Sailor Jerry rum and Inked Magazine, we assumed it would be swarmed with inked women and raining high-proof liquor from the sky come Friday night. However, we're not meteorologists, we're bloggers. And we were wrong. So very, very wrong.

There are two sides to this coin of disappointment. On the one side, the "probable" side, we note that even big companies are capable of majorly dropping the ball in terms of event promotion. On the other side, maybe the appeal of getting completely trashed and showing off a pelt of ink to earn a potential spot in a glossy calendar -- certainly destined for the inside of locker doors and the walls of fabrication shops -- is something lost on South Florida's ladies. The argument for the latter is a weak one, as anyone who has spent more than a few seconds on SW Third Street on any given Friday night will attest.

Revolution Live was decked out in a way that could only be described as a weathered tattoo flash nightmare. Just about everywhere you looked was another reminder of who had sponsored the evening, and every bit of kitsch was clearly visible in the sparsely populated club. Hula girls everywhere, walls of tattoo flash, the floor that normally houses the moshing masses was the background for a projected Sailor Jerry logo, and the people that did manage to make it out for the open bar all tugged away on black cups with Sailor Jerry Rum logos upon them. Where the bands would normally set up a merch table, one could find a smattering of Sailor Jerry lifestyle products, such as T-shirts, and other vintage style knick knacks.

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Christina Mendenhall
As people nursed their free Sailor Jerry Rum beverages, a photographer shot photos of the occasional tattooed young lady, though there was never a line. Representatives of the company (obviously a heavily tattooed young lady) offered patrons samples of "Sailor Jerry Cherries" as a mixed bag of music played over the sound system. The cherries were left to soak in the rum for a good two months, and by most accounts, this was a bad idea.

Right when we thought the night was going to be a complete bust, a glimmer of hope made its way to the stage. The duo known as the Riot Act took their places and proceeded to make the nearly empty club feel like it was filled from wall to wall. As guitarist and singer Christian Clarke banged on anyone of the three vintage guitars he had on stage with him, drummer Sean Chesal hammered away at his drums. The two produced a sound that was pure rock 'n' roll.

Location Info

Map

Revolution Live

100 SW 3rd Ave., Fort Lauderdale, FL

Category: Music


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