Adrian Grenier's Band the Honey Brothers' Video Shoot Shuts Down Radio-Active Records (Video)
Director Ari Gold created this charming and heartwarming video. Not Jeremy Piven as Ari Gold as a music video director but the filmmaker by the same name. Why'd they pick Radio-Active as their set? Well, it is one of the raddest record stores, well, period, to be certain. But also, a gig at the area's W led these boys south and over to this Fort Lauderdale gem.
Owner Mikey Ramirez even makes a cameo because, he says, the original actor dropped out. Ramirez tells us the shoot took more than ten hours. As you can see, it was a bit of a complex project, featuring a ton of different cuts and mini scenes. The store isn't a stranger to the bright lights and cameras, though. When Arielle Castillo first reported on this for County Grind, she found out, "This makes the fifth music video to be filmed at the store and only the second to be shot there by a national artist." Pretty nice for a lil' record shop located right here in Broward County.
Oh, and despite what you see in the video, Radio-Active is definitely not going out of business. Watch it here.