Founded in 2007 by former execs from DoubleClick, eBay, and Louis Vuitton, e-commerce site Gilt.com
has been called "the darling of luxury-obsessed shoppers" by Fast Company
. How does it relate to food? Gourmands with expensive tastes who become members shop for high-end seafood, meat, cheeses, drinks, condiments, you name it -- at a value, like a sample sale.
The site has also lured some top names in food writing to pen content. Under the Stories
banner, you'll find editorial from former Gourmet
editor Ruth Reichl, writer Francis Lam, New York Times
writer Melissa Clark, and Barry Estabrook, author of Tomatoland.
Keep perusing Gilt.com and you'll find a section for cities. This is where it's relevant to diners in New York, Boston, Chicago, Dallas, San Francisco, D.C., and our own market.
On Gilt Miami today, for example, $60 worth of stone crabs delivery for $30 is a waitlisted item. The site also affords access to events
like the sold-out Palm Beach Food and Wine Grand Chef Tasting tonight, a $150 ticket event hosted by the Food Network's Scott Conant.
They're a blip now, but Gilt dining events could become as buzzy as the South Beach Wine & Food Festival. By hiring the festival's founder, Lee Schrager, as "chief lifestyle advisor," Gilt's city sites are poised to become dynamos of the discount dining scene. South Florida and New York are the first metro areas of focus because of Schrager's affiliation with them. Other city's plans will roll out in the coming year.For this week's review
, I decided to see what Gilt is all about by attending one of the first staged in Fort Lauderdale, at East End Brasserie. While researching, I spoke with Schrager on his thoughts about Gilt city sites and his role for the website. Were you a Gilt member before you partnered with it in April? More »