Sara Ventiera Captain Crunch Chicken Fingers at Bull Market
Every seven minutes, the ticker moves up or down.
Lagunitas Little Sumpin, up 5 percent to $5.80, with a daily high of six bucks. Orange Blossom Draft, down 50 cents to $7.18. Silver Tequila, down 9 percent to $6.40, its lowest price of the evening.
Illuminated all around Bull Market, a gastropub in downtown Fort Lauderdale, are flat screens with an imitation news-channel logo, the place's emblem, and tickers highlighting rising and dropping prices on beer and spirits. It is based on supply and demand: The more a product is being sold, the more you pay. When demand decreases, so does the cost.
The goal is to offer guests a chance to sample craft beer, says John Todora, director of operations for the Creative Kitchen Group, owners of Bull Market and Whiskey Tango in Hollywood. "A lot of people are intimidated," says Todora. "Not everyone is going to shell out seven or eight bucks for a beer they're uncertain about."More »