By now your Facebook page has been filled with videos of friends (and celebrities) getting doused with buckets of ice water. Maybe you've even been dared to pour a bucket of water over your own head.
Martha Stewart Martha accepts the ice bucket challenge.
While in South Florida this may sound like a refreshing (though extreme) way of keeping cool during a steamy August afternoon, it's actually the Ice Bucket Challenge, a fundraising stunt that went viral sometime this summer. Though the challenge has been around for a while, the ALS Association, the main beneficiary of monies raised by this challenge, credits 29 year-old Pete Frates from Beverly, Massachusetts for making the mere act of pouring a bucket of freezing water on your head a sensation. Frates, a former Division 1 college athlete with Boston College baseball, was diagnosed with ALS, also known as Lou Gherig's Disease, in 2012 and has dedicated his time to spreading awareness of the disease since.More »