Marc Falsetto Seeks to Make Himmarshee Street a Foodie Destination
A few years back, Fort Lauderdale's Himmarshee Street was a bustling downtown area filled with restaurants, bars, and entertainment. But lately, aside from places catering to the 1 a.m. bar crowd, much of the area has been left behind as a destination. Between the economic decline and migration to Las Olas Boulevard, the local office lunch crowd -- and even evening diners -- have disappeared from many of the downtown eateries.
Marc Falsetto, owner of Rok:Brgr, is trying to turn that around with his newest concept: Himmarshee Public House. The Canada native has lived in Fort Lauderdale since he was 16; he fondly remembers when the downtown area was in its prime.
"I grew up here," he says. "This is where I would come in high school and college, back when Riverfront was in its heyday. I want to be known as the pioneer that revitalized Second Street."
With two or three other concepts planned for the area, his ambitious goal is to turn the downtown historic district into a world-class entertainment hub that mimics other edgy, food-driven cities like Charleston, South Carolina; or Nashville, Tennessee -- cities that take advantage of their landmark locales. In fact, Himmarshee Public House actually occupies one of the oldest commercial buildings in Fort Lauderdale.