Brew Urban Cafe in Himmarshee Shutters Its Doors Today

brewrob1.jpg
Ron Gunzburger
Latte art to go.
To say Brew Urban Cafe is a nice spot to grab a cup of coffee is an understatement. Brew is a cultural institution in downtown Fort Lauderdale, where properly trained baristas serve delicately steamed milk to infuse with pulled shots of Intelligensia espresso. It's a hub where denizens and tourists alike gather, connect, and actually engage in meaningful conversations, oftentimes leading to lifelong friendships. I would know, as I worked there from 2007 to 2010.

"How did you two meet?" friends would ask. "Oh, we met at the Brew last month. We're soulmates."

The indie coffee company has two locations, one in Victoria Park and the other in Himmarshee, Fort Lauderdale's nightlife district. As the Himmarshee district continues to transform from indie enclave to a playground where bedazzled bros run rampant, many locals have moved on to find new places to frequent. Unfortunately, this loss in popularity to a once-thriving neighborhood is bad for coffee-shop business, and thus, sadly, Brew Urban Cafe's Himmarshee location is shuttering its doors today at 8 p.m.

The Victoria Park location, however, is flourishing and is to remain open, according to owner Bob Denison, who purchased the two shops in late 2009 from the previous owners and founders, Rick and Dede Hunter.

"Closing the Himmarshee location was one of the hardest decisions we've made, ever," says Denison. "Before we owned Brew, we were loyal fans like most Brew customers. We had a strong connection to the Himmarshee store. Taking over that location was something we felt was a sacred thing. In many ways, we felt it was Rick's baby. Closing it down sucks."

News broke last Thursday about the shop's closing when a notice was posted at the downtown store stating: "We are moving into some new opportunities. Please visit us at our Victoria Park location while we prepare for some new, exciting coffee fun."

Granted, "coffee fun" sounds appealing, but what does this mean? What does this mean for the Fort Lauderdale community at large?

As the shocking news sunk in, many customers and former employees began to lament. Why would they close the shop? We had so many beautiful memories there.

Then rumors began to spread that whoever took over the shop's lease intends to transform the cozy, artsy space into a sushi eatery. Gee, just what South Florida needs, another sushi restaurant.

Location Info

Map

Brew Urban Cafe - CLOSED

209 SW Second Ave., Fort Lauderdale, FL

Category: General


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15 comments
Jhamar Reid
Jhamar Reid

A lot of people I take there or mention it didn't even know it was there. It could've used some promotion before simply just letting it die, it's right there by FAU/BC and tons of offices. The second location being so close and more accessible to the in and out business crowd probably helped it's demise.

bobden
bobden

jackie -


was really sad to see you leave a comment like that doesnt give the a complete picture. not only did we tell you we'd just be taking a month off, and we'd do our best to have you part of the new location, we also offered you a small bit of cash for the transition when we didnt really have to.


not looking to engage in a public argument here. you have my cell and can call me if you arent happy with the arrangement. youre an awesome barista and hope you felt we were just as loyal to you, as you were to us.


your friend, bob

Rebecca Anne
Rebecca Anne

Brew has been a popular spot for years and there was another coffee place there before that. There are plenty of people who live within walking distance in one direction and work within walking distance in the other. The community is just changing - for better or worse - and they want different things.

jacleneeman
jacleneeman

Hey, I would like to say that I have worked here at himmarshee for the past 2 and a half years. Ive been a loyal employee and loved by many customers.

Bob stated that no Baristas have been laid off. But I have. after today I no longer work for brew. And have to now look for a new Job.

Bpb Blue Arauz
Bpb Blue Arauz

WOW! Monika Kulik I was here Saturday and they were out of everything, now it makes sense. Sucks, I loved that spot!

Keeg McSqueeg
Keeg McSqueeg

Sucks. The other brew location just doesn't have the same feel as the downtown. It was cool, different, actually felt independent, not like you could be in a Starbucks if you didn't know better

Daniel Thomas Perry
Daniel Thomas Perry

No way! I loved the atmosphere there! Best coffee and awesome environment and staff. Maybe it's due to the location on the side street.

James Kendall
James Kendall

Or maybe you don't open a coffee shop on a street that is dead during daylight hours. #marketing

kortag
kortag

This is sad.  I get why.  But still, I would love to see another coffee shop there.

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