Hey, Mitt! Alcohol-Free Whiskey Coming to a Store Near You

Categories: Booze Hound

arkay.jpg
Courtesy of ArKay
If Mitt Romney wins the election tomorrow, he'll have something to celebrate with. Alcohol-free whiskey.

Now, whiskey is not a wimpy drink - quite the contrary. This particular form of spirit is typically equated with cowboys, grizzled old men and drinkers who know what they're doing. It takes balls (at least figuratively) to suck down a whiskey, neat.

But what about non-drinkers? How are they supposed to prove their masculinity or play cowboys and Indians? Or celebrate their elections? Or drown their sorrows that they lost it?

A new company has it covered, as they've recently released "the world's first non-alcoholic, whisky-flavored drink." ArKay, as it's known, is calorie free, carb free and alcohol free.

They bill themselves as the perfect solution for designated drivers, dieters and people engaged in business deals. All of which makes sense. But we can't help but wonder how Diet Coke or club soda wouldn't be a more palate-pleasing solution in all of the above scenarios. While we haven't actually tasted ArKay yet, whiskey isn't generally known as a tasty treat for those who aren't used into drinking hard liquor.

But, this benign concoction would definitely be useful as a psychological experiment. Serve ArKay up to bar patrons, tell them it's the good stuff, and watch the fun begin, courtesy of the placebo effect.

It could also be utilized for keeping kids on the wagon until they're of age. Once they get the gist of what whiskey actually tastes like (with no harm done) - they'll likely be turned off the real deal forever.

We do have to wonder, who the hell wants to drink whiskey without the intoxicating effects?
Was there enough public demand for a company to actually put out such a product? According to ArKay, the drink is "getting a tremendous response from customers and distributors around the world."

ArKay will have the Mormon market covered, if nothing else.




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14 comments
MacCocktail
MacCocktail

@MatchLounge Careful, there are a lot of passionate dog lovers out there and more than a few Crazy Cat Ladies too!

MacCocktail
MacCocktail

@MatchLounge There's no such thing as a free dog! Or a free cat! #DoNotEvenHaveToCallMythbustersOnThisOne

MacCocktail
MacCocktail

@MatchLounge Nothing is more overrated than free alcohol! Except maybe free food! #TakeItToTheBank

EffinDisco
EffinDisco

@MacCocktail I have a strong belief that a good public house shouldn't be limited to tipplers; could be a start2 good alt. bev programs

blair_houghton
blair_houghton

@TotalWine i thought that was what Coca-cola was supposed to be

redwing02
redwing02

@TotalWine I don't drink whiskey for its "crisp, refreshing taste".

wbdnewton
wbdnewton

A pointless product. RT @TotalWine Alcohol-free "whiskey"? Yes, apparently this is an actual product.

MacCocktail
MacCocktail

@EffinDisco That all works in theory! Not where the money is made!

EffinDisco
EffinDisco

@MacCocktail (contd) others on the nuances and flavor profiles that are similar to the alc. bevs, it's a win. Especially if incorporating

EffinDisco
EffinDisco

@MacCocktail ah but if I can keep more butts in seats who wouldn't normally come and up $/hr spend (with increased covers) as wellas educate

EffinDisco
EffinDisco

@MacCocktail :) ideal for someone who wants to showcase local freshness and already has kick ass cocktails. Something for everyone.

MacCocktail
MacCocktail

@EffinDisco I love how are are totally inclusive, though!

EffinDisco
EffinDisco

@MacCocktail haha. I don't drink much, anymore; just taste I don't return to bars who dont have good vermouths or low/no alc alternatives.

MacCocktail
MacCocktail

@EffinDisco Still not too many non-drinkers want to hang out with us for very long! Otherwise, O'Douls should be selling through the roof!

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