Is McRib Planning a December Return?
|The McRib...We're going to need a bigger chimney.|
According to Advertising Age, McDonald's is planning on releasing the pressed-pork sammy in late December.
The sandwich is usually released once a year, from late October through early November. The short window of opportunity to eat the McRib is at least part of the reason why this item has a near-crazed rabid fan base.
Think we're exaggerating? Check out this online McRib locator.
Advertising Age says it obtained a memo from McDonald's Operators National Advertising Fund claiming that the fast-food giant will hold the release of the McRib back until the second half of December to "strengthen the fourth-quarter 2012 OPNAD calendar." To us, that just means a McRib lunch break between shopping bouts at the mall.
The secret memo also said that McDonald's is planning to launch two new products: a cheddar bacon onion Angus burger and a cheddar bacon onion chicken sandwich.
Also due to come down the McDonald's pipeline are Fish McBites. The nuggets of fish, served with tartar sauce for dipping, were introduced in select markets last year, but this is the first time they'll be part of a national campaign.
McDonald's has declined to comment, stating, "We cannot comment on leaked documents, information." Which probably means Santa will be eating a lot of McRibs... and we'll all need bigger chimneys.
Follow @ CleanPlateBPB