Cafe Martorano Reopens With Full Liquor License
|All photos by Laine Doss|
|Say Uncle: Steve Martorano points out his uncle Raymond, featured in Cafe Martorano's mural.|
The plane taking him back to Philadelphia was already on the tarmac when he called a restaurateur friend to say goodbye. That friend told Martorano to check out Fort Lauderdale, where a little restaurant space in a strip mall off the beach was for sale. "I drove my car, I got out, I looked in the window. This is for me. If I didn't make that call, my entire life would be different," Martorano told Clean Plate Charlie when we stopped by for a first look at the renovated café.
Cafe Martorano reopens today, September 25, with a new look and a new cocktail menu. Spruced up for its 20th anniversary, it is a tribute to the cook/owner's roots and heritage.
|Can you spot the Godfather?|
Martorano says the license was a long time coming. "I was never able to have a liquor license here because there's a bar close to the restaurant," he says. "Back in the day, you had to be 300 feet away, and I was 85 feet away. So I could never get it. I tried every year. No. No. No."
Between the flailing economy and the inability of retaining customers who left after dinner to find a spot for a few cocktails, Martorano thought that instead of closing his doors for his annual renovations, he would close for good this time. "I said to myself, you know what? Maybe it's enough. Maybe after 20 years, it's time to go out like a heavyweight fighter. Maybe it's time to shut the door. Go travel, do my book, work with the Hard Rock, work on my show. It's hard work, running this place. When I'm in town, I'm here. I'm not at the bar drinking. I'm behind the line. Seven days a week. So I said to myself, let me try for that liquor license one more time. And my attorney, Tom Angelo, got it. He did it."
So, how will a full liquor bar change the game at Cafe Martorano? Steve tells us he hopes the people who come for dinner will stick around instead of searching for a nightclub. "All the time while I'm spinning, people ask me where they can go to hear music and drink. Maybe they go to a strip club? I don't know, because there aren't too many places to go around here. After dinner, people don't want to keep drinking wine. They want liquor. I think maybe this will give me another ten years. Because people will maybe come later for dinner and stay for the entire night."
Of course, every restaurant needs signature cocktails, and the ones at Cafe Martorano are aptly named. Patrons will be able to enjoy cocktails like the Yo Cuz! Martini (Grey Goose vodka martini garnished with fresh mozzerella and a cherry tomato); Your Sister's Ass (Absolut Citron, Villa Masa limoncello, Cointreau, sour mix, and a "squeeze" of fresh lemon); Don't Break My Balls (Herradura tequila, amaretto, Cointreau, margarita mix, and a Grand Marnier floater); and the Gentle Don (Amaretto, Frangelico, Kahlúa, and half & half).
With a new lease on life and a new cocktail menu, Martorano begins the next phase of his restaurant career. Stay tuned tomorrow, when we talk to the restaurateur about branching out beyond food and what plans he has for the future.
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