Taco Bell is Marketing the Hell out of the Doritos Locos Tacos: Have you been sold on it?
|Did this make its way into your belly after a long night of drinking?|
Developing a strong following is crucial for the success of a pricy product launch and Taco Bell has been marketing the holy hell out of the Doritos Locos Tacos in traditional and new media markets, including a special app and a rather intense social media marketing campaign.
Beginning Monday, fans of the inventor of "fourth meal" who tweet about the new taco using the hashtag #DoritosLocosTacos have a chance to see their tweet appear on digital billboards in Times Square in New York City and Sunset Boulevard in Los Angeles. The Daily Show last week poked gentle fun at the hysteria. Last Thursday's "Moment of Zen" at the close of the show was a clip taken from The Orange County Register's food blog's coverage of the unveiling. (By the way: Clean Plate Charlie is totally envious of food blogger/fast food maven Nancy Luna for her Daily Show shout-out).
One man summed the product up as, "basically, the biggest Doritos chip ever." Watched the clip below.
|The Daily Show with Jon Stewart||Mon - Thurs 11p / 10c|
|Moment of Zen - Dorito Tacos|
So, did you try the Doritos Locos Taco this weekend - perhaps after hitting the bar? If so, what did you think of it? Could McDonald's and their McRib have some competition in the fast food "cult of personality" wars? Or did you walk away with orange fingers and little else to show for your efforts?
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