Price Check: Publix v. Fresh Market v. Whole Foods

Categories: Eat This
fftomatoes.jpg
I walked past a coworker eating a beautiful spinach salad and asked her where she got it. I should have known:Fresh Market. Today, of course, was opening day.

She thought it was pricey, as do many who have never been to a Fresh Market. But more than the all-organic stuff at Whole Foods? I was curious. I decided to price check, a comparison on some basic goods. I steered clear of meats and fish, however, since sourcing makes such a difference in price.

After the jump, some surprising comparisons.


Milk: A gallon of full-fat
Publix: $3.85
Whole Foods: $3.89
Fresh Market $3.99 (organic)

Blueberries: Two pints (32 oz)
Publix: 2 for $5
Whole Foods $6.99/18 oz
Fresh Market: 2 for $5, organic 3, 6 oz for $10

Shallots: Per pound
Publix: 1.69 each, 3 per lb is $5.07
Whole Foods: $4.99
Fresh Market: $4.99 (organic)

Eggs: One dozen large, Grade A
Publix: $2.69
Whole Foods: $4.99
Fresh Market: $2.79, organic $4.39

Big House Red Wine
Publix: N/A
Whole Foods: $11.99
Fresh Market: $8.99

Heirloom Tomatoes: Per pound
Publix: $2.69 for Ugly Ripes (no full sized heirlooms)
Whole Foods: $4.99
Fresh Market: $4.98


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9 comments
Frank
Frank

are these like for like comparisons, especially on the fruit, veg and eggs as WF are usually organic and Publix are not (usually)?

Melissamccart
Melissamccart

They're not like for like. Fresh Market and Publix are not organic. Fresh Market has more organic items.

Frank
Frank

well, FM and Publix both have organic options, so it would have been a lot more helpful to do a like for like. Obviously organic items are going to cost more.

Melissamccart
Melissamccart

Frank, I don't have your address or I would have emailed you. The updates are in the post. There are no heirloom organics at Fresh Market now. The rest should be clear.

Frank
Frank

any update Melissa?

Frank
Frank

what's the update?

freakerdude
freakerdude

 It would be surprising to find WF cheaper than Publix or their Greenwise for anything organic.

Frank
Frank

thanks, that would be much more interesting and helpful. my wife swears WF is cheaper for organics than Publix, but we have never done a true like for like comparison. FM is much nearer, so I am hoping it is cheaper than WF as Publix does not have a big organic inventory - although it has got better.

Melissamccart
Melissamccart

You are right. I'll loop back to find out this afternoon; check back after noon if you choose.

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