"Best Supermarket in Town" to Open Tomorrow in Sunrise
There are at least five New York Marts in that city, which Serious Eats calls "the best supermarket in town" for its "crazily impressive" selection of American goods, "along with butchers and fish and live frogs, a bakery and steam tables and a rotisserie, a huge produce selection and a bigger frozen section. Just about anything you could want, under one roof."
In an article I wrote for the Washington Post, I reported that Asian grocery stores such as H Mart are reporting 10 percent gains a year, while Whole Foods and Safeway reported plateaus or worse: double-digit drops in net income.
Why are Asian markets so appealing? They offer diversity and superfresh stuff at lower prices (provided that organic isn't your priority). For example:
There's high turnover of fish, so it's often of better quality than what you'd find in other grocery stores and specialty markets.Figuring out the details of whether the Sunrise store is the first New York Mart in Florida -- or anywhere outside New York-- is like a South African talking with Siri.
You can get a broader range of cuts -- LA style or Korean cut short ribs, for example-- as well as organ meats, etc. you don't find at a standard grocer.
The condiments are insane, as in, twenty types of soy sauces, from dark to malty; chili pastes. Then there are the noodles: rice-, egg-, soba-, or glass noodles made with mung bean. That's just a start.
The range of produce and herbs is rich. We're talking lotus stems, bitter melon, tindora squash, persimmons, and Fuji apples. And it's cheap. Five lemons can cost just $1, compared to 79 cents a piece at Whole Foods or Publix.
Clean Plate Charlie: When do you open?Then I called all of the branches in New York to track down corporate, each of which led to a Who's on First? loop, which I had also experienced while researching the Post article.
Manager: Tomorrow at 8 a.m.
CPC: Are there other New York Marts in Florida, or are you the first?
Manager: We're the good one.
CPC: So are there other New York Marts in Florida -- or any other state?
CPC: Are you the same as the one based in New York?
Manager: Yes. Come see us tomorrow at 8 a.m. and you'll see.
In any event, should you find yourself that way, check it out. It's in a newish strip mall with a terrific Cuban place and a respectable Italian market too.
New York Mart, 10063 Sunrise Strip, Sunrise. Call 954-748-0065.
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