S3: Sun, Surf, and Sand at the Hilton Fort Lauderdale Beach Resort

s3 rendering.jpg
The Restaurant People
An artist's drawing of S3, set to open next year.
S3, a new restaurant by the Restaurant People, is set to open on the ground floor of the Hilton Fort Lauderdale Beach Resort sometime mid-2012 and will cater to both tourists and locals seeking a midpriced dining experience with a view.

S3, short for Sun, Surf, and Sand, will take advantage of its spectacular location directly on Fort Lauderdale beach with a large outdoor area complete with oversized bar. The Restaurant People are also behind the popular Las Olas spot YOLO (short for You Only Live Once). The Restaurant People seem to really like acronyms.


The Restaurant People's Tim Petrillo spoke with Clean Plate Charlie about S3, which will fill a need on the beach for a midpriced dining experience. "It's either high-end or burger-and-beer joints on the beach right now," Petrillo told us.

Petrillo said his team looked at this location six years ago. It then went with YOLO but recently picked up the conversation with the Hilton Fort Lauderdale Beach Resort. 

"I feel very good about the location," he said. "I feel that the beach is about to pop. There's density there, occupancy is high, and tourism has increased. There's also a void in the restaurant market for locals."

Petrillo hopes to open S3 by the end of next summer. "I would like to say that we're trying to have S3 open by September. But there are two things I know -- you never open on time, and you never open under budget." 


Follow Clean Plate Charlie on Facebook and on Twitter: @CleanPlateBPB.

Location Info

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Hilton Fort Lauderdale Beach Resort

505 N. Fort Lauderdale Beach Blvd., Fort Lauderdale, FL

Category: General

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4 comments
PS
PS

sounds cool but why would a restaurant for locals be in a hotel on the famous beach?

www.ps561.com

Deirdra Funcheon
Deirdra Funcheon

Tim is one of the nicest people in the industry and he has a great team.  This is exciting news!

ted anthony inserra
ted anthony inserra

i Deirdra i agree 100%, i have known Tim and Peter since the opening of Mark's Las Olas when he was the GM, and went with him for the opening of the Himmershee Bar & Grill, everytime i see him i plead with him to enter politics and either be the Mayor, or Governor!! I now work at The Old Florida Breakfast House (the O.B.House) downtown fort lauderdale, and he come in for the best breakfast in town quit often, and is still as nice as ever!!

ted anthony inserra
ted anthony inserra

this is going to be a fantastic addition to our great beach, and knowing all of the people involved it will be a huge success, i cannot wait to see the finished product.  My "hat's off" to THE RESTAURANT PEOPLE for investing in our city, and bringing a new great product to A1A, BEACHFRONT AVENUE!

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