An Open Letter to Taco Bell

Categories: Buyer Beware
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Dear Taco Bell: 

I heard about the false-advertising lawsuit filed against you by a California woman alleging that the "seasoned ground beef" in your tacos, burritos, chalupas, etc., doesn't contain a whole lot of, you know... beef. 

In fact, the woman's attorney is quoted as saying that only 15 percent of the taco filling is actual protein, that the rest is seasonings and stuff like isolated oat product, wheat oats, soy lecithin, maltodextrin, anti-dusting agent, autolyzed yeast extract, modified corn starch, and sodium phosphate.

This does not sound like "seasoned ground beef" to me. It sounds like crap. I even read a news report that says you fast-food-industry guys, when you're sitting around talking to each other in private -- probably not over a Taco Bell taco but a nice, thick, juicy Wagyu steak with a bottle of good Bordeaux -- call this stuff "taco meat filling," which may be more accurate but still sounds like corporate weasel-speak for crap.

I see today that you have released a statement challenging the lawsuit's alleged "inaccurate facts" (kind of like "true lies") and claiming your "seasoned ground beef" or "taco meat filling" or "crap" is 88 percent beef with 12 percent "seasonings, spices, water and other ingredients that provide taste, texture and moisture." That may be. But it still tastes like crap. 

Now, I don't want to tell you how to run your business. But just in case your executives were too busy counting their annual bonuses or picking out the color of their new Mercedes SLKs to actually taste the food you're selling, I put together this little visual presentation to give you an idea of what a real taco is. 

I bought a couple of your "seasoned ground beef" tacos from a local Taco Bell. Then I compared them to another pair of tacos I bought at this little Mexican joint in my neighborhood, Tacos al Carbon. They don't have a bazillion-dollar advertising budget or a yappy and annoying spokesdog, and in all of their years of existence, they probably haven't made as much money as you spend redecorating the executive washroom. But they do make a damned fine taco.

Pay attention now -- you might learn something. 

This is one of your tacos and one of Tacos al Carbon's tacos. Which looks more appetizing?   
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This is both tacos deconstructed. Notice the difference? 
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Just to refresh your memory, this is where real ground beef comes from.   
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I hope your "taco meat filling" doesn't come from here.  
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 And I really hope it doesn't come from here.
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I patiently await your response. 

Sincerely,
A. Customer





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9 comments
mzmbaker
mzmbaker

When I asked for extra cheese on a taco once I was told it would approximately 30 shreds of cheddar.  I said what the went on to say they are only allowed to use around 15 shred of cheddar on the taco.  I do not eat taco bell any more it's been years.  The last time I did we did not even make it a quarter of the way home and I was puking out of the car.  Thankfully its rural and no one seen me.  Taco Bell, McDonalds, Burger King, Wendy's, Checker's and the rest of them fast food chains are garbage!  We don't  eat at fast food places, I can make anything they make but better and it's beef & chicken.  No Pink Soylent!! I'm glad you posted this!  I"m sure the zombies and trolls wont like my comment either!  

Tacoinfo
Tacoinfo

Lindsay, are you honestly defending the faceless, conglomerate that cares more about its bottom line than its customers because you don't like tomatoes? Really? If your such an avid taco connoisseur then you really should try the food at Tacos Al Carbon which happens to be the best authentic Mexican food outside of Mexico. You are correct that tacos are best eaten fresh or they get soggy and is the exact reason that they are open 24 hours a day, 365 days a year. Try it and you'll see the difference. Taco Bell really should take notice of their number one competitor.

agagrrq
agagrrq

Do you remember Zantigo Taco? They were much better before Taco Bell ran them out.

Thinker.
Thinker.

Seriously, you think lettuce is going to stay fresh, crisp and green after being on a warm taco and wrapped? Of course it is wilted by the time you more than likely went to get the OTHER taco, THEN drove home to "deconstruct" the tacos. Same with the shells- will a shell really stay crisp after holding moist meat? Both deconstructed pictures look the same- soggy shell, lump of meat, wilted lettuce...Some people don't like salsa on tacos (such as I) so I prefer the Taco Bell taco. I hate tomatoes. I'd be picking them out of the other taco. Honestly, your pathetic attempt at a whitty, snarky letter really has no bias. Get your head out of your ass and do a little bit of thinking.

KB Home Sucks
KB Home Sucks

TACO BELL and KB Home get less than you pay for? Thank you for suing us? YES were not responsible for our own actions. Chief concept officer? Greg Creed, putting the CON in CONCEPT officer CCO = cheat consumers often. Why must society have to sue you to get you to do the right thing? Maybe the headline should read: Go ahead we have so much cash your lawyers will be in court for the next 50 years, appeal we got you appeal right here. Melissa Lora is the currently a Board of Director for KB Home Inc and the Chief Financial Officer of TACO BELL. On Wikipedia Taco Bell’s bio has no mention of Lora who sits on KB Home Board of Directors? Clearly Melissa Lora does not want to be associated with one of the nation’s largest builders? Melissa Lora. CFO at Taco Bell Corp. Orange County, California. These corporations only care that they rake it in you the consumer could die, we don’t care, F”off”. Your brand is attacking us by insulting us with untrue advertising. What happened to the truth in Advertising law? You knew what you were selling 35% of a taco at 100% of your charge. If I went in to buy a taco for $1 and told you I’ll only pay .35 cents you’d show me the door… Chris Rock in “I’m gonna get ya sucker”

Melissa Lora does not have a biography on TACO BELL's Official Website? No one in management at TACO BELL has a bio on their website. Are they hiding? Another reputation issue since the food poisoning outbreak TACO BELL’s E. coli bacteria was famous for? In March 2005, the Coalition of Immokalee Workers (CIW) won a landmark victory in its national boycott of Taco Bell for human rights. KB Home uses undocumented workers to build its homes? Taco Bell? A lawsuit filed in 2011 alleges that Taco Bell beef is comprised of less than 35% beef. We’ve seen the goop, it pours out of a bag like dried brown flour that coagulates into something that looks like ground beef when water is added.

Currently, Ms. Lora serves on the following boards:

* KB Home * Taco Bell, YUM Brands * Discovery Science Center

Other distinguished KB Home Board members include Melissa Lora's buddy Bruce Karatz who was just convicted as a felon and is currently under house arrest in his 24 room Bel-Air Mansion (not built by KB Home) serving out his 8 months home confinement for swindling 11 Million Dollars. Martha Stewart is a spokesperson for KB Home also served time for her former stock swindle. Gary A. Ray head of KB Home human resources is a convicted felon in this current stock swindle.

Melissa Lora and KB Home built this lemon with Bruce Karatz. KB Home is under a Federal Trade Commission Consent Order. KB Home must buy back your home if not 100% satisfied within the first year? Why was this order servered on KB Home? They violated the truth in Advertising law? Yet they won’t buy your house back a clear violation. Melissa Lora has never responded as KB Home Board of Directors to any customer complaint letter sent to him by certified mail. KB Home sells Lemons, Just Google Melissa Lora.. http://preview.tinyurl.com/6bu...Seems the entire management of both KB Home and TACO BELL has an image problem? Not mentioning their Chief Financial Officer's proud accomplishments at KB Home. Where's the BEEF in my poorly constructed KB Home? Both are misleading the public and getting less than they paid for. The only difference is TACO BELL exits after 24 hours; KB Home continues to give you irritable bowel syndrome. Should I be thinking outside of my bun? Taco Bell is a part of Yum! Brands, Inc. (“Yum Brands”). Yum Brands includes: Kentucky Fried Chicken KFC U.S. Properties, Inc., Taco Bell Corp., Pizza Hut, Inc., Long John Silver’s, Inc., A&W Restaurants, Inc., WingStreet, LLC, and Yum Restaurants International, Inc. She has been a Director at KB Home since 04/2004. She serves on the Taco Bell National Purchasing Co-Op Board of Directors and is a Member of the Unified Foodservice Purchasing Co-Op as well as the Discovery Science Center in Santa Ana, California. Are they all ripping you off?

"Our government, through the USDA and FDA, provides definitions, standards and labeling guidelines for 'ground beef.' Just like the FTC is enforcing the 1979 FTC Consent order Against KB Home. Yeah Right! B33F just 3s not E's. Check the art they never spelled BEEF with E's. Just flipped over threes?

According to Fast Food Nation: The Dark Side of the All-American Meal, a best-selling new book that is putting millions of Americans off their deep-fried favourites, you are actually making a decision that involves biting into a slab of chemically enhanced beef made from the meat of more than 100 different cows that is probably contaminated with E-coli bacteria and almost certainly containing faeces of some sort. Thank you Melissa Lora for your contribution to society at KB Home and TACO BELL.

Fast Food Nation

The waste products from poultry plants, including the sawdust and old newspapers used as litter, are also being fed to cattle. A study published a few years ago in 'Preventative Medicine' notes that in Arkansas alone, about 3 million pounds of chicken manure were fed to cattle in 1994."

A earlier investigation by NBC news said that the Cattle King Packing Company -- at the time, the USDA's largest supplier of ground beef for school lunches and a supplier to Fast Food companies -- routinely processed cattle that were already dead before arriving at its plant, hid diseased cattle from inspectors, and mixed rotten meat that had been returned by customers into packages of hamburger meat.

Taco Luver
Taco Luver

Its funny, in both pictures above, the meats look exactly the same: so may be the "wilted" lettuce, cheese, and the shells are the real issue here?

Dyltone
Dyltone

Taco's Al Carbon is EPIC!!!

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