Prime Delray Opens on Atlantic Avenue

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Glamour isn't a word applied much to restaurants nowadays, but the glamour and cachet of 1940s-era supper clubs was the inspiration behind Prime Delray (110 E. Atlantic Ave., Delray Beach; 561-865-5846), the newest restaurant to debut on the town's dining-rich Atlantic Avenue.

Steven Pellegrino, also proprietor of another Atlantic Avenue eatery, Il Bacio, is the man  behind Prime, which takes over the thoroughly gutted and renovated space of the recently shuttered Blue Fish. With its crystal chandeliers, extensive woodwork, antique mirrors, hand-painted murals, and marble floor, Prime isn't lacking for glamour, though Pellegrino says he wants it to be a glamour that is "warm, inviting, and comfortable." 

Other features include a lounge, private dining room, wine room that holds 600-plus bottles, and what's called the Butcher Shop, a glass-enclosed space where USDA prime beef is cut to order.  On executive chef Peter Masiello's menu are a half-dozen prime steaks, turf that can be supplemented with surf by the addition of Maine lobster tail, crab crust or rock shrimp scampi, plus a choice of six sauces.  

As Prime advertises itself as a purveyor of "steak, seafood, sushi," there's also a roster of piscine selections, ranging from slow-roasted sea bass with fennel and watercress salad and line-caught swordfish to spicy tuna and tempura rock shrimp sushi rolls and a sashimi platter. Prime is open for lunch and dinner daily, so get your glamour on.

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19 comments
merfier
merfier

Rude is not the word for the manager Andre and his boss Steven. when i wanted to talk to them about an issue with the bill i was ignored, spoken down to and i was told that i had a problem, not them.

Jayejaye999
Jayejaye999

Beware of this restaurant and their policies.  Prices are the menu are often different from those on the bill.  The restaurant takes no responsibility for its overcharges and doesn't have time to call you back when you discover them on your bill.  If you have a discount coupon for the place, plan to pay an automatic 20% gratuity without written or verbal notice!  I suggest you pass on this restaurant.

Tsromano93
Tsromano93

Had dinner on Friday night, 8/5/11 and it was GREAT!!!!!! We had read several reviews which were not good at all, but we disagree. We eat out at least 4 out of 7 days and we know good food. From the Sushi to the fish, steaks and braciole....it was excellent. The waiter, Mike from Jersey, was extremely nice and attentive. The manager does lack some personality but who knows that he may have been put in this situation as family and maybe not by choice. A course in management and customer service might not be a bad idea, but once we got him talking he turned out to be a good guy. We had a party of 4 and will be back soon.

Bsciarrino
Bsciarrino

My husband and I had a fabulous dinner there - $75 for 2 appetizers, 2 entrees, desserts and a bottle of wine special!  The waitstaff was extremely attentive. The entertainment was a Frank Sinatra sound-alike that we thoroughly enjoyed.  After dinner the music made us stick around at the bar and order drinks!  We can't wait to go back.

aclark
aclark

Unlike all the others I found Prime to be one of the best on Atlantic Ave. I dined there with some girl friends when it first opened and was pleased with the service. Their bread pudding dessert was to die for and the waiter was more than attentive. I hope the negative reviewers are wrong and Prime continues to succeed.

Koakley87
Koakley87

Aside from the negative reviews below, my boyfriend and I had a fabulous dinner at Prime recently! We had dined their when they first opened and enjoyed the overall experience. We could see the great potential they had and made a deal that we would go back in a couple of months to try it again. Our most recent visit to Prime was exceptional. The ambiance was incredible, the food was delicious, and the service was a true stand out. We will definitely be back again soon!

Sam
Sam

it's unfortunate that these readers did not have the same experience as i did. the ambiance is breathtaking and unlike anything else on atlantic ave, the crowd is superb and the bar scene is welcoming and very enjoyable. the group i was with received nothing but top-notch service and care in the 5 times i've dined there. the cuisine is also outstanding - the lobster roll is to die for! my friends and i will be back - hope everyone else gives it a second chance!

Edward
Edward

I stopped in to Prime a few months ago and it was clear they had work to do. The food was excellent, but, as others have pointed out, service could be improved upon. I think this can be an issue for any restaurant trying to get on their feet.

Anyhow, I decided to give them another try over the weekend and was COMPLETELY blown away. I had their Signature Steak, a ribeye that was excellent. I wanted to flavor of the beef to shine on its own, but there were about 6 or 8 steak sauces to choose from, like chimichurri and mushroom glace, that I will be trying next time. My friend tried the lobster roll - it had a fantastic presentation and, frankly, tasted as good as it looked. Surprisingly good sushi, honestly some of the best in the area. Most importantly, the service was fantastic. Our server was super helpful about the menu and gave us great wine suggestions. We will be back.

Heather
Heather

Went there for dinner last night with a large party with no reservation. We were quickly seated and accommodated. We also are big wine drinkers and were able to take advantage of the half price wine list that they do every monday! everything from the sushi lobster roll and wedge salad to the bone in ribeye was the best!!!

Gottijr12
Gottijr12

PRIME IS JUST LIKE THE ARTICLE STATES! Great atmosphere, great service, and the best food on atlantic ave.

Mimster9266
Mimster9266

We went there last night for a birthday dinner..... Food was good. We ordered beets and feta salad, stuffed mushroom as appetizers, filet, new york strip, seabass and swordfish for dinner with mac n cheese, asparagus, and truffle mash and they all were delicious! BUT, the service was horrendous!!!! 3 watiers were supposed to be assigned to our table but yet, we had empty wine and water glasses for long period of time until you ask for it. Then you gotta wait another 10 minutes!!! Delivery of the food to the table was way too slow. You should not have to wait no more than 10-15 minutes between the appetizers and main course, if that, but we had to wait for long 45 minutes with empty glasses of beverages. That's just not acceptable at any restaurant, let alone at high-end one like Prime. Then when they boxed up our left overs, the stupid waiter put all the boxes in one bag even it was obvious that we were not alll under the same roof!!! Finally we complained to manager, and he comped our drinks and gave us a bottle of champagne for the birthday girl. ----- just a quick hint when/if you want ot complain, make sure you tell the manager that food was good and want to come back but the service was terrible, so this way the manager would feel obligated to compensate you in some shape or form. (well, you can't do it, if the food was bad)

Millerlhm
Millerlhm

We went Sunday to Prime and would never go back. The waiter was terrible. Someone in our party had a fly in her water and we told the waiter who could care less. We had to have the bus boy change it. Also they have a special menu but do not want you to order from it because they hide it. They get angry because you do not order any drinks so they charge you $4.00 for a cup of coffee and never offer you a refill. WE WILL NEVER GO BACK

Ang
Ang

We went this past weekend to Prime and had the worst time there. We will never go back again. The manager (which we found out is the owners son) is the rudest person on the planet. This place will not be in business very long if they keep him at the helm. It started out that all of our dishes came out cold we asked to speak to the manager and when he did arrive at our table (20 minutes later) he was very rude (like we were bothering him) we proceded to tell him that al our dishes came out cold and ask that they be remade or reheated. All he had to say to us was that (if you don't like it theirs the door and don't forget to pay your bill before you leave or I will call the police) thats when my husband told him that he was a local police officer and that he didn't care.... by the time we finished arguing with him we did not even get to eat any of our meals and we're so upset that we did leave without paying and left no tip. WE WILL NEVER GO BAKX THERE AGAIN AND WE WILL BE TELLING EVERYBODY WE KNOW TO NOT GO THERE FOR DINNER OR LUNCH!!!!!!!

DEEHAMBERG
DEEHAMBERG

this has the worst mangerment ever!!!!!!!!!!!!!!!!!!!! last night my friends were ther for happy hour and we asked tO have 0neOF THE car valididated the sooooo called manager said no for a crasppy 5.00 . he also told me i could not come back in his reat. i REPETE his rest . because i did not speak to him the right WaY.. MEAN WHILE I AM A PAYING COSTOMER BUT IN HIS EYES NOT ENOUGH. WE DID GO THERE VA FEW TIME BUT NEVER AGAIN IF THIS PLACE WANTS TO MAKE IT IT BETTER GET RID OF THE BAD MANITGERMENT IT HAS OR NEXT YEAR IT WILL BE VSOMEWTHIN G ELSE AS WE WHO SPEND OUR HARD EARNED MONEY ON WILL NOT BE THE SO CALLED MANAGER. WHAT AN STUPID PERSON HE IS AGAIN WE ARE TALKING 5.00 !!!!!!!!!!!!!! YOU THINK ABOUT IT I OWN A BUSINNESS THIS GUY WOULD BE MY MOST WORST NIGHTMARE!!! DEE HAMBERG

Morten
Morten

Very disappointing experience!The dinner itself was ok. My kids did not care for the lobster bisque, the Kobe skirt steak was good, the slow roasted seabass was also good, and the root beet salad with feta was great.The real disappointment came when I received the bill and noticed that they charged us $32 for water. We had specifically asked for regular water, but during the dinner several waiters came by and refilled glasses with water - apparently bottled water.I spoke to the manager who seemed uninterested in understanding the issue and then rudely just stated that we should pay. We paid, did not leave a tip, and we will never return again!

Sunny7amshop
Sunny7amshop

www.7amshop.com7amshop is an online store selling so many exquisite top brand luxuries with the low price you can offord. Among the brand luxuries they have, from Louis Vuitton designers' handbags, to the Chanel J12 watches, I do love the Chanel J12 wathces they have, especially the couple ones, they are just so fantastic!If you, like me, also wanna the sophisticated luxuries with low cost, you may come by and take a look, and I bet you will find your love.By the way, the URL: http://www.7amshop.com

BURT
BURT

Went there last week, and had one of the most fabulous dinners in a long while..My wife and I both agree that the food is is as good ,,,IF NOT EVEN BETTER.. than abe & louies & New York Prime ...  going back again this Friday to celebrate My Birthday

DEEHAMBERG
DEEHAMBERG

THIS SO CALEED MANAGER IS THE WORST !!! HE THINKS HE OWN THE PLACE HE HASTO BE FIRED OR THE PRIME WILL NOT BE HERE NEXT YEAR. HE HAS NO!!!!!!!!!!!!!!!!!!!PERSONALITY AT ALL HE IS IN LOVE WITH HIMSELF AND COULD CARE LESS ABOUT THE BUSINESS!!!!!!!!!!!!!!!!!!!!! DEE HAMBERG TRUST ME!!!!!!!!!!!!!!!!!!!!11

Natalie
Natalie

The food is excellent...the service very professional..the ambiance beautifulcan't wait to return.... one of the best RIB EYE STEAKS I HAVE EVER BEEN SERVEDthe baked potato was the size of a foot ball..incredible......JUST WONDERFUL......

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