More on the KFC Double Down: Shameless Promotion for a Shameless Food
Now comes news of shameless promotion for this shameless food: KFC has bought ad space on college girls' asses to spread the word of their culinary creation.
A press release from the chicken chain reads: "On select college campuses, female undergraduates will sport KFC Double Down branded sweat pants to encourage students to try the unique bun-less sandwich."
This probably goes without saying, but KFC's hoping the ads will attract it's key target, young men. Smart move by Colonel Sanders, because guys will read anything you put on the back of a college girl's sweatpants.
The ambassadors, or shall I say "ambASSadors," will walk around campus passing out KFC gift certificates, which is probably a consolation prize for the young dude who used an awful pickup line with some inappropriate use of the phrase "Double Down" in hopes of landing a phone number.
Females interested in spreading the word of Double Down can contact KFC on the company's Facebook page, www.facebook.com/kfc.