Bruce Willis Endorses Sobieski Vodka, Distributed From Palm Beach Gardens
|Not pushing wine coolers any more|
This March, entertainment mogul Sean Combs, AKA Diddy, went around promoting Ciroc vodka. He declared all other brands "pee-pee" and ignited a "vodka war."
Spike Lee hyped Absolut and got flak for exploiting the black community.
Now, here comes Willis hawking a brand called Sobieski, which just hit the American market in 2007. The actor owns a small stake in the company.
Imperial Brands, based in Palm Beach Gardens, distributes the vodka, and its CEO Chester Brandes told the New York Times in June that the company chose Willis as a spokesperson because he was "authentic, likable, and not superficial -- plus he likes our vodka."
According to Imperial Brands, Sobieski is the best-selling premium vodka in Poland. The company has made no secret of its sales goal: "to be the fastest vodka brand to reach sales of 1 million cases in the U.S. in one calendar year," says Brandes.
Willis is doing a handful of in-person promotions (none scheduled in Florida at this time) and stars in an online marketing campaign. One aspect of the campaign is a mildly amusing interactive feature, where you type in a question and Bruce shoots back an answer -- kinda like a Magic 8-ball. Check it here.
Now, if he could just piss somebody off...